Your CRM is lying to you. We will prove it in 7 days.
Answer 15 questions to find out exactly where your CRM is bleeding pipeline, sender reputation, and sales-ops hours — and get a personalized prescription. Free for Standard CRM cases (HubSpot, Salesforce, Pipedrive).
Five things your CRM is quietly costing you
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Your email campaigns hit a 30%+ bounce rate
Your sender reputation is one bad send away from being toast. You will spend 90 days in deliverability hell trying to recover — a full quarter of email marketing torched.
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Pipeline reports show contacts your sales team has never met
Quarterly forecasts based on phantom pipeline. The board questions accuracy. The VP Sales becomes the person who can't trust their own number.
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Marketing only dares send to the top 10% engaged contacts
Your CRM has become a liability that shrinks your addressable audience every quarter. The other 90% is dark inventory you have already paid to build.
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Compliance asked for consent timestamps last quarter
CCPA fines are calculated per record, not per breach. One audit finding can dwarf your annual CRM line item — and you don't have the audit trail ready.
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Sales reps duplicate contacts because dedup is broken
Reps lose deals to internal confusion (who owns this account?). The CRM admin spends 20% of their week running manual dedups instead of driving revenue ops.
Take the Brutal CRM Truth Scorecard
15 yes/no questions. Read-only. No email gymnastics. Free for Standard CRM cases.
Everything you get with The Brutal CRM Truth
Three modules + five bonuses. Total perceived value $52,000.
- ✓
Module 1 — Assessment
Diagnostic + 60-Second Hygiene Scorecard + 2-page report + routing prescription. Read-only mode.
Value: $5,000
- ✓
Module 2 — Execution
CRM clean delivered: merges, lifecycle reclassification, dormants identification, bounce flagging, opt-outs tracking, re-enrichment. HITL-swiped record by record.
Value: $18,000
- ✓
Module 3 — Continuity
Maintenance recurring: continuous validation, at-source dedup, drift alerts, refresh enrichment, action log.
Value: $24,000 / year
- ✓
Bonus 1 — Your Real Constraint Diagnostic
PDF auto-generated on your data.
Value: $2,000
- ✓
Bonus 2 — B2B Industry Hygiene Benchmark
Visual comparison vs your sector median.
Value: $500
- ✓
Bonus 3 — Lost Pipeline Recovery Estimator
Interactive $ calculator on your data.
Value: $1,000
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Bonus 4 — 60-Minute Strategy Decode Call
A consultant walks you through your diagnostic.
Value: $500
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Bonus 5 — 1-Click Salesforge Reactivation Kit
Campaigns pre-wired for dormant reactivation.
Value: $1,000
Standard CRM (HubSpot / SF / Pipedrive)
0 USD
one time
- ·Assessment FREE
- ·Full config typical ~$70k upfront
- ·+ $2k/mo Continuity
Standard CRM + Custom fields
5000 USD
one time
- ·Assessment from $5,000
- ·Full config typical ~$80k upfront
- ·+ $2k/mo Continuity
Custom CRM Stack (multi-source)
20000 USD
one time
- ·Assessment from $20,000
- ·Full config typical ~$140k upfront
- ·+ $5k/mo Continuity
Your risk is zero. Here is how we back that up.
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The Never-A-Cost Guarantee
We will not be a cost. The money you pay us you will recover via dormants reactivated, sender reputation preserved, pipeline recovered. If at any quarterly checkpoint you have not recouped what you paid, we continue Continuity for free until you have. (Configs ≥ $25k upfront, ARR > $5M.)
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The Your-Data-Stays-Yours Guarantee
We are a service provider, not a data buyer. Your CRM data is never sold, never shared with competitors, and never used to train third-party AI models. Unconditional, every tier.
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The Zero-Loss Backup Guarantee
If we lose, alter, or modify a single record without your explicit swipe approval, we restore from backup AND credit you $5,000 on any future engagement. (Execution + Continuity configs.)
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The 30-Day One-Click Rollback
Full one-click rollback within 30 days after delivery. No questions, no friction. (Configs that modify data.)
Why we can not take everyone right now
We onboard 4 companies per month per Customer Success Manager — the HITL swipe needs real client time. Q2 2026 has 3 spots available before we re-open the Q3 cohort.
3 left
Questions we get on every sales call
Is this for me?
You are a fit if you are B2B US mid-market with 5,000+ contacts in HubSpot/Salesforce/Pipedrive or a multi-source stack, and your VP Sales / VP Marketing / COO has flagged data quality in the last 60 days. Below 50 employees or 5k contacts is too early.
What if it breaks our CRM?
We never write to production without your explicit swipe approval — record by record. Every operation is staged in a sandbox copy first and snapshot before any change. If a record changes without your approval, you get $5,000 credit on any future engagement.
What is the catch with the free entry?
Free entry is for Standard CRM cases. It is a Hormozi lead magnet — our cleaning cost on that stack is $200 of compute, which we eat as marketing investment. You let us into your CRM read-only for assessment, you get the diagnostic, you decide whether to proceed. No strings, no auto-billing.
Do you sell or share our data?
Never. We are a service provider, not a data buyer. Your CRM data is contractually protected against resale, competitor-sharing, and third-party model training. The Your-Data-Stays-Yours guarantee is written into every engagement template; audit log available on demand.
How long does this take?
For Standard CRM cases: 7-14 days from kickoff to diagnostic delivery, then 14-30 days for Execution depending on tier. Multi-source / Custom CRM stack: longer, scoped during Assessment.
How do you handle CCPA / GDPR?
We are CCPA-compliant by design — every contact touched has consent timestamp + source documented. We sign a Data Processing Agreement before any access. Audit trail available on demand. GDPR scope currently deferred (US-only).
Can I cancel mid-engagement?
Yes, anytime. Your data leaves with you (full export), our access revoked within 1 hour. No charges accrued on free Assessment. Paid engagements prorated to the day of cancellation.
Stop guessing what is broken in your CRM. Get the brutal truth in 7 days.
Total perceived value $52,000 — free entry for Standard CRM cases — Q2 2026 has 3 spots left.
The cost of a dirty B2B CRM
27%
of sales team time lost to bad CRM data (Validity / ZoomInfo)
$430k–$2.5M
annual impact of a dirty B2B mid-market CRM (TPB baselines)
85%
of B2B databases contain >20% stale records within 18 months (Forrester 2024)